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Akremi, Leila: Hellmann, Kai-Uwe:
Fans und Konsum.
[2010]
Hellmann, Kai-Uwe:
Soziologie der Marke.
[2003]
Author
Akremi, Leila (1)
Hellmann, Kai-Uwe
Roose, Jochen (1)
Schaefer, Mike S. (1)
Schmidt-Lux, Thomas (1)
Descriptors
brand
(2)
consumer
(2)
advertising
(1)
audience
(1)
brand awareness
(1)
commercialization
(1)
consumer behaviour
(1)
development
(1)
economy
(1)
experimental subject
(1)
fan
(1)
historical development
(1)
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research report
(2)
literature review
(1)
contribution
(1)
Publication Year
2010
(1)
2000-2009
(1)
Language
german
(2)
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